.

Wednesday, July 25, 2007

CONDO CENTRAL Magazine

Condo Central July 2007, The Artist Chef Inside...


A full spread article and photos featuring yours truly and Mariel Lorenzo as the author. Double click on the image to read the full article.



Published photo of Nadia Camit-Upton and Graham Upton.


With the Condo Central Team
Editor: Carlomar Doana, writer and photographer.



Souvenir photo.

Friday, July 20, 2007

Mae Javaluyas

Mae Javaluyas is a night owl. All the while I thought Mae was a call center agent because she works at night. I was wrong. She works for MEGASPORTSWORLD somewhere in Malate. They where my first customers after my long summer vacation.


I rendered this photo in black and white with nice black twirl on top to match the avant garde look of the couple.


They allowed me to take pictures and they both gave me their best smiles.


Mae was with her boyfriend Eric...


I don't remeber exactly what they were celebrating, but I'm happy that a lot of girls nowadays surprise their boyfriends in a unique way.


We all enjoyed the night and I always find time to include myself in at least one photo.

Thanks for dining, Mae and Eric. It was great chatting with the both of you.

Saturday, July 14, 2007

Claire Cruz

Doña Clarissa Cruz, is a certified account executive that jumps from one agency to another. Her career path from DDB to DYR to SAATCHI and now TBWA has given her a lot of experience. Contrary to her career, she is very faithful when it comes to her lovelife. Through thick and thin and through sunshine and rain, I'm glad to see Claire and Rex still together, getting better and stronger.


I'm glad that Claire and Rex finally tried The Artist Chef. There are some friends who feel awkward if I will be the waitress, cook and dishwasher for the night. I always tell them that I don't mind at all. I'm happy with what I'm doing. Good thing that this couple didn't feel that way.


This dinner night was really for Claire because she was celebrating her birthday. I know men in general are not mushy but it's pretty cool that Rex participated well. :p


The participation of Rex went beyond my expectation when they danced together with the music I played. Sweet dance performed by the couple while the three of us were laughing out loud. I captured the moment with my camera (with their permission, of course).


I know they enjoyed the dinner and the night together. They are so full that Claire took home the Goat Cheese Spring Rolls I prepared.


Rex was my teammate in DDB Makati during my stay there. My fellow Art Director now turned into an ACD. He is the alcoholic of the SMART Group--that's our common joke about him. And because of that I served him my famous Blackbeer Float with Honey during the dinner. Cheers to you Blackie!


They are blessed with a beautiful daughter and her name is Maxine.


Oh well this photo is my souvenir photo to prove that Rex can really be a jackass at any given photo opt. There's a take two of this photo, the one I posted above with the menu they chose.


Thanks Claire and Rex for dining and thank you also for the Tuna Empanada you gave me as pasalubong. How sweet...awww...


Saturday, June 30, 2007

Nadia Camit-Upton

There are so many things to write about this person but why am I running out of words to describe this lady? Maybe because she happened to be a good copywriter turned Associate Creative Director slash mushy poet. Maybe I’m afraid I might describe her in a wrong way. So ladies and gentlemen with no further ado, Nadia Camit-Upton. A product of AB Literature in University of Santo Tomas, then she pursued advertising by starting as a copywriter at McCann Erickson then moved to DDB Philippines and then became an ACD at Leo Burnette Manila. Way back in 2001, I met her in DDB and we became teammates and partners. We jived easily because of our daily mushy sharing and exchanging of fashion ideas. Year 2003 was the last time we saw each other then after four years…


Here I am anticipating Nadia’s arrival along with the British guy she married, Graham Upton. He is one of the most celebrated graffiti artists in London and was also featured in BBC News.


So finally I met Nadia again after four long years and now she’s with her very wonderful husband. I must say that she is a very lucky girl to find someone like Graham. I believe her husband is courteous and a god-fearing individual.


Graham is fun to talk with because of his British accent and his witty personality. He is a hardcore English guy who fell in love with a very passionate and talented pinay. I really had difficulty understanding his words, but on the other hand it’s lovely to listen to.


I’m very happy about the tale of this couple. I know what happened to Nadia’s love life in the past and I can testify how hard her situation was. Then came along Graham, a one real blessing from God. I consider him mana from heaven given to Nadia. I know they had the great time because they cleaned up every plate. Always a good sign!


When they dined at the Artist Chef, they were celebrating their second monthsary as a married couple. I wish them luck!



The book with VCD that Nadia wrote: “Fragments of the Moon”
Available in PowerBooks.
Thank you for giving me a copy.



And the fame… a good addition to my collection.



Sweet note from Nadia.
I know she’s happy now living with her husband in London.
Have a good life Nadz!

Monday, June 25, 2007

Jay W. San Luis

In my years in advertising not all my copywriter partners became my good friends. As an Art Director my relationship with them is very important because I feel that more than work, it's also important to build rapport and friendship. Jay became my good friend not just because he’s nice to work with but also because he’s a god-fearing, respectful gentleman--with those qualities I couldn’t ask for more. Through the years of working together we also went through tough times and shared laughter together. Jay is my witness that more than friendship I found commitment by ending up with someone who is also a Copywriter. Now being the Associate Creative Director of his team, Jay came a long way because of his perseverance and I know he’ll still go far. I’m glad that he finally tried The Artist Chef.


These are the little paper lamps surrounding the floor with petals.


The Artist Chef posing while waiting for her guests.


Some of their stolen and candid photos


Jay is with his wife Roxanne. They have been married for two years and blessed with two kids. Rox was still pregnant during the time they dined. She just recently gave birth to a beautiful baby girl named Beatriz.


Roxanne was also my boyfriend's classmate during college.


Bye and Thank you Jay and Rox, see you next time.


This is a sweet and touching note from the couple.


Sunday, June 24, 2007

Juana's Paella Valenciana

Ladies and gentlemen, my very own version of Paella Valenciana! (applause!) Who would have thought that I will soon cook spanish and mexican dishes? Surprisingly, I am now into those things. I love spanish and mexican cuisine but one thing I don't like about most of their dishes---very hard to prepare. Good example paella. Imagine cooking paella for how many hours? Oh well, good thing I discovered easy way of preparing it. I shortened the preparation but surprisingly the result is more than what I expected. A delicious paella versus the paellas you can taste in food caterers or restaurants. On the otherhand I cannot conclude that my paella is better than the authentic spanish restaurants like UNA MAS and ALBA's. I can only guantee that I like it the way it is compared to other restos I have dined in. And according to people who have tasted it, it's deliciously good.


This paella is made of ifugao rice then boiled and simmered with the broth of clams which I sauteed with garlic before putting it on the rice. Set aside the rice after cooking, prepare a huge wok then heat with olive oil. Then start sauteeing garlic, onions, tomatoes, green & red bellpeppers, green olives, giant squid rings, prawns and clams. Add cumin, saffron, salt and pepper. To make it a little bit spicy add spanish paprika. When everything is cooked, add the cooked ifugao rice to the wok with the rest of the ingredients. Gently mix them all together and pour red wine or sherry then add the remaining clam's broth. After cooking top with sliced hard-boiled eggs and diced lime.The paella is best eaten with my Green Tea Shandy.


Another photoshoot during lunchtime. The light shining from my window is perfect at that time of the day. Photography, cooking, and food styling by yours truly.

Friday, June 22, 2007

Tere Beronilla

Law + Medicine = Love. Simple equation of one couple who stood by each other's side for many years as husband and wife. Tere is a doctor specializing in OB/Gynecology, a loving mother who raised her children with the help of his lawyer husband.


The Grilled Herby Tanigue was served with Clam Linguini with basil and tomatoes in it. Definitely worth the wait!


Good with or without the Mint Tarragon Cream sauce.


Shrimp and Mango Salad without the shrimp and dressing.


Tere is Rita Chan's friend who recommended her to The Artist Chef. Rita dined with her husband at the Artist Chef before but refused to have souvenir photos taken. And I respect that. Thanks to both of them for dining at my place.

Tuesday, June 19, 2007

Decoding Ferran Adria

Who is Ferran Adria? The reason why there's a TV show called "Decoding Ferran Adria", he's also the man behind the secret codes of gastronomic success of the famous El Bulli restaurant in the outskirt of Barcelona, Spain. In my early entries, I revealed my great admiration for this world famous chef because of his unique way of preparing different dishes through the power of science as part of his cooking stints. Gone are the days when man used to rub two big block of rocks to create fire, when one will be astonished when you see suds in your dessert plate... these things are nothing but natural in the daily serving of food in El Bulli restaurant.


Different techniques and styles were experimented by master chef Ferran Adria. He trained his kitchen people to delicately execute each technique that he will teach them. It takes passion and understanding to be able to come up with something delectable when eaten in a mouthful serving only. In one bite the essence of your concoction should captivate the person eating the food. That's how hard the task is... I truly salute people in El Bulli's kitchen. Though at one episode in Bourdain's "No Reservations" he visited El Bulli and tried to decode the success of Ferran Adria's formula---he was amazed but at the end he did not agree with the science of how food was prepared. He still values the 100% natural method. Bourdain has a valid point and I somehow agree with him. On the other hand I also understand Adria for being inventive and creative in giving new styles in the technology of preparing food.


In El Bulli there is what they call "bullisnack" a small portion of food, dried or fresh, usually mouthful. The symbols above will help you understand the El Bulli's gartonomic language. I will interpret the diagram above based on the things I remember when I watched one of the Decoding Ferran Adria's episodes. The first box is grain, third is vegetable oil, the seventh is water, the twelveth cereals, thirteenth bowls, fourteenth pasta noodles and I'm not sure if fifteenth is legume. The rest I can't remember, I'm still trying to decode them. Hehe! Anyway I'll introduce another word from Bulli, the "tapas or tapear." Acccording to Ferran Adria, tapas are recipes that, because of their nature or their harmony are best offered in small portions. A different way of eating small, intense, whims, a luxury for your palate. To eat also without the use of knife. This is significant to me because a lot of chefs around the world are trying to imitate this through their serving. In Manila, I observed chefs for hire are also doing the same thing. The trend here nowadays is the 14 course meal with a mouthful serving and yet very expensive. Simply an imitation of the world famous "tapas" in El Bulli.


As stated by Adria, "When food enters the mouth, the tactile feeling perceived after noting its temperature is what is known texture." Now we know how important texture is. In my own conclusion, Ferran Adria's creativity is highly exceptional. He used them to come up with something that will create new trends around the world. Just like fashion every season there are surprising designs that really captivate the crowd. Same with food we have to be inventive and creative. It's not just designing the plate but also designing what is the content of the food that will be eaten. I believe every cook or chef is an inventor or scientist of appetizing dishes.