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Monday, July 28, 2014

With Locals (Vietnam)

I have recently tried something interesting that led me to write and share  here in my blog. I know all of you guys are aware of the idea about home-cooked meals and sharing it to people as a paid meal is becoming a popular thing these days. Though it is not a new idea, it created a bandwagon globally! I myself have done this thing seven years ago when I opened my tiny 24 square meter avant-garde apartment in Manila and welcomed a hundred of couples and cooked them some lovely honest to goodness meals!  It is indeed called “The Artist Chef” intimate dinner for two.

Given this digital age, the idea has evolved into the next level – there are two websites that I know who are doing this thing in Southeast Asia. One is plateculture website. This site invited me to be part of their community of cooks and I currently offer a unique global cuisine dining experience on their website.  But one day, I wanted to experience this idea through a deeper Vietnamese style of cooking and I wanted other people to cook for me. I didn’t try plateculture as I have heard more buzz about this website called “WITHLOCALS” and I have been seeing blogs and links about this dining experience through local food.


I decided to bring my Italian friend and her boyfriend to try this local food in a different kind of experience since they just moved to Vietnam. I carefully looked at the roster of passionate cooks they have on their website who offer different things. Some you can find a street-food style and some are very unique in terms of experience but they are not situated in Saigon. Then I finally stumbled on this cook named “Tuan Tu.” His cooking seems to be my style of eating  & dining and that’s one of the reasons why I chose him. He is a bit pricey but I still went for him because I think his style is something that will up the ante of Vietnamese cuisine. I was looking for something that you cannot find in a restaurant but still has the charm of an honest to goodness home-cooked meals! I want something different and a serendipity dining experience.

The dinner meal cost is 30 USD per person and it’s a whopping 90 USD in total that I had to pay. The website asked for my deposit and the rest will be paid in cash to Tuan. I will recommend and guarantee that it is 100% safe to do transactions on this website. So I prepared my balance, which is 1.6 million VND before I headed to this hidden apartment in an alley right in the heart of the city center. I came in first so Tuan offered me if I like wine, without a doubt I said yes for an Australian Shiraz versus the Chile wine he had on his other hand. My two friends arrived and we appreciated the atmosphere of Tuan’s high ceiling apartment. I was expecting he would put us on rooftop with all the set up but he said rainy season is unpredictable and the rooftop is being renovated.
Moving forward to the meal Tuan served, we were welcomed by the traditional Fried Vietnamese Spring Rolls. We had 3 pieces each and it tasted good and yummy but honestly the dish has no difference with the one I tasted at Ngon, Hoa Tuc and the rest of other low and high-end restaurants in the city. Tuan also poured some wine to the glasses of my friends and served each of us with a small bowl of clam soup. It was very aromatic and comes with 3-5 pieces shells, some coriander and tomato. But still I didn’t find the kick that I was looking for.

Finally the main dish came out, the crab with tamarind sauce.  It was good and true to the taste of the dish! It is exactly how it supposed to be with a bit of the white wine flavor. But it lacked bread so we looked for it and wondered why we didn’t have. We asked Tuan and he said wait for a few minutes. I think they still have to buy outside. Lastly we were served with the last plate, which is the chicken rice.  The chicken lacks taste and the plain rice did not go well with the chicken so I just tasted a few bite and didn’t finish the dish.  


To wrap the meal, 3 glasses with cube mixed fruits were served and accompanied by a pot of Japanese Tea. It was a pleasant meal and we even had these photos that we took after the dinner. But wait until you get the bill. I was expecting to pay my 1.6 million vnd balance and what surprised me was the bottle of wine that cost 580k vnd and that’s 27 USD! I didn’t realize drinks weren’t included so you guys should read carefully the details of your bookings. It would be nice if I he told me about the price of wine that was served so at least I wouldn’t get surprised because it’s not a pleasant surprise. But it was nice to have a free pot of Japanese tea.



Over all the cost is a bit pricey for the quality of meals that were served and with the size of serving. It is a whopping total of 120 USD for 3 people or 40 USD each! It’s ok to pay that big amount but with something that is really unique and will surprise you. Taste wise it was good; it’s just so happened that it didn’t meet my expectations.





End of the story, it’s worth trying the website “WITHLOCALS” to validate the experience. It’s not a bad try with Tuan as well; he is nice and spent a lot of time talking with us. Maybe I will try something cheaper another time. Who knows it might surprise me again next time. There are a lot of passionate cooks and activities on that website and I encourage travelers or expats to try the unique experience the website is offering. It’s not just about the food; they also have some fun activities that you can check out. I would attest that their idea of giving travelers a website portal that enable them to experience an authentic local moment whether on food or local activities is such a brilliant thing on the planet!

Hope you share this story to more travelers as a heads up :)

Visit the website to explore more on your own...
https://www.withlocals.com/

big hug,
joanie  xxx

Monday, March 24, 2014

Lucky Me to join PRO at the AsiaLIFE Cook-Off

(November magazine cover of AsiaLIFE)


Hello Blogger!

I often fluctuate in terms of writing something on this blog, but definitely I do not forget about it. I maybe lazy writing here recently but I'm quite busy writing about my life above the rainbow sky. Today, it is fairly different as I sit on a sturdy chair with a bit of sun shining upon me against this frosted  glass window in my office. I am simply happy to say that I am back in advertising as a Creative Director in a Digital Ad agency :)

(Chefs from different restaurants in Saigon from  4 countries)

The last quarter of 2013 has its good and not so good ways to end it,  and it has been a roller coaster ride since I came back from Italy. But I must say, that was one helluva ride! It's a once in a lifetime chance that not everyone on this planet can have - I am one of those lucky ones.  To start with the not so good ones -- after an era of helping a friend run her quaint cafe in Saigon, things must come to an end. I fully believe that I put my heart and soul for her business and I have used all my talents and personal resources just to make it rise, but it has been very challenging to put patches on the given holes. I did try to put all my concepts in terms of menu, events, design, public relations and how I managed the people -- but it was tiring at some point. My frustrations rose to the maximum level and it took its toll on me that made me realise I don't want to have a business like this at this point of my life. When this cafe decided to be sold, it was a sigh of relief and a call for me to move on to another phase. It was a remarkable experience to give a good legacy to a meek cafe and put it in the landscape of Saigon's bar and cafe scene through the nicely design advertisements and conceptual music and food events that I did. It became a buzz to mostly expats which is the cafe's target. I'm glad that most of friends  gave me a tap on the back with all my efforts. I am also forever grateful to those who supported me in many ways. 

(Poulet marinated in Ginger & Cumin with fettucine with the marinade 
as a sauce plus the Raspberry & Strawberry campote dip for the fowl)

True to the saying that "when God closes a door it opens a window" and even before the cafe I was running ended, I got a work offer from a digital advertising company and the food styling that I set up has started to flourish. It also began to get good projects before the year ended. The nicest way to give an exclamation mark for 2013 was,  the moment AsiaLIFE magazine invited me to join their annual cook-off video episode and be part of the magazine cover story. It was a milestone for The Artist Chef :)

(Verdict from Richard Mr. Sterling - An American food and travel writer)

It was the most amazing culinary experience I've ever had! I am not a professional chef, and I am no close to becoming in terms of technical skills but because of my passion for food and running the cafe of my friend - she allowed me to represent her cafe. My friend even made me a chef uniform to wear. There is something about uniforms that feels so dignified and I am so fascinated with that idea of wearing it.  This contest gave me a validation of how master chef contestants would feel like. Real time cooking, on the spot recipe concoction with the given ingredients that would define Saigon for 2014 - all in front of the rolling camera. This really thrilled me to aspire to be a real contestant of Master Chef Australia! (that show is my favourite of all the versions I have seen - UK, USA and others) My recipe represents a mini thanksgiving meal. Saigon is a melting pot, from that idea I put up a few different cuisines I have learned from foreigners. I put it on one plate that can be eaten and be shared the Vietnamese style. This invitation is not about the competition because there isn't any prize! It is about the experience I had with the top caliber chefs in Saigon (including a chef who worked for a Michelin star restaurant in Chicago) with real toques on their heads versus me a meek and ordinary home cook and a passionate culinarian. Hats down to all them specially the most humble and fun to be with French chef Mr. Thierry!

(Chef Thierry - Executive Chef of Boat House Saigon in Thao Dien Village)

In life we are given moments that sometimes we don't understand but we have to embrace it the moment it's there. It will make sense later on, believe me. Whether it's about your career, life or love - follow your heart... I usually do and it makes sense. I have no regrets of the things that happened in my life...whether that specific moment or person who came my way for a long time, quite a while or short-lived, I have embraced them with full stamina or I simply gave my all. I followed every beat of my heart bravely that's why I got buckets of stories to tell everyone that could be familiar or unfamiliar.

People would ask me, what do you do for a living? What is your profession? What is your passion? What is your dream? To simplify my answer that I myself often struggle to answer -- Well... I am an advertising Creative Director who has more than a decade of creative advertising expertise, a painter and a culinarian. I also have a huge passion for traveling because I want to embrace different cuisine, art, culture and people who will nourish my being. I still dream a lot of big things in my advertising, art and culinary journey and I will definitely share it once I achieved them again...

Hurray to the surprises of 2014!  This is my galloping year -- I believe so :)

Until the next dabble of words about exciting stories whether off to renaissance life again or back to some down under adventures or to to jump from the sky in a place called middle earth, lets see...

PS.
You can watch the video of the cooking episode with the link underneath:
AsiaLIFE Annual Cook-Off Challenge

big hug,
joanie  xox