.

Saturday, October 10, 2015

Joanie meets Jamie after 5 Years!


Five years ago I met Jamie in London as one of the most peculiar experience in my life. The article about my experience whom I wrote for his website and my blogsite is still a tangible testimony of a very beautiful encounter with my idol. Who would have imagined and not many will be given the chance to meet there idol twice in an up close encounter.
At the  2015 Sydney Royal Easter Show - my partner brought me there to see his cooking demo. We were lucky enough to get some good seats for us to comfortably see Jamie as he did his demo. And we were also fortunate enough to have a taste of the food that he cooked for everyone who are sitting there as his audience. The rest of the crowd who were standing weren't lucky enough but happy to see him anyway.


 I love Woolworths as a brand and I enjoy doing my grocery in their Double Bay branch where I live a few steps away. I really like this activation that they did that really resonated to me as their target market and as s big fan of Jamie Oliver.

Though it was a good experience, I still feel disconnected to Jamie on that said event. As a fan I yearn to get up close, and since Woolies did not provide that privilege -- I opted to go grab Jamie and took my one helluva chance of having a selfie with him. If I will do a TV commercial about this experience, the storyboard above will be my story.

Hence, what I did may not be good in the point-of-view of his bodyguards but Mr. Oliver was very kind enough to stop and did two selfies with me. My recommendation is for Woolies to make some exclusive photo op next time with backdrop and all -- plus the branding of course! Jamie is a big person and he doesn't come to Australia so often so Woolies as a big brand I reckon they can afford to make something like that. Or at least their now Ad agency Saatchi will make good ideas than Leo Burnett.

Oh well... this is it for now, can't wait to write my story about Tim Cahill and the event I attended at GLUE store, an Australian brand that Timmy has his own personal line.

big hug
joanie xxx



Friday, June 05, 2015

Australia my home sweet home!

Good morning matey!

Finally I am saying these words HOME sweet HOME in a place that I always want to be -- Australia! I moved here since December of 2014 and since then a lot of things happened. Some kinda roller coaster ride if I say so. To begin with, I had my Internship at Jamie's Italian in Canberra, witnessed the Sydney Easter show with Woolworths cooking demo and met Jamie Oliver for the second time!

There are good news but also had bad news - My Mum passed away last April. What a sad birthday month it was and I couldn't find words to write anything here in my blog about my good news. In spite of that I know Mum is in a happy place and she will be more proud of me now.

So now back to all the back log I need to do and one of them is to write this post to say I am happy to make tons of meat pies this winter and probably looking forward cooking more Pavlova, Lamingtons Meat Pies and other Aussie delights. On top of that, Greek cuisine will be a new learning as I want to be a good loving partner to my Greek man as I never get tired cooking for him everyday of our life together :)

This is it for now and I am looking forward to write another Jamie Oliver story and more adventures here down under!

big hug,
joanie  xox