After being in the advertising industry for eight years, it is only now that I feel incredibly felicitous with one particular brand I am handling–– Chowking. I’ve been handling the brand for three and half years now and today it makes me look back to how my advertising career started.
When I had my first interview in J.Walter Thompson, they asked me what my dream account is. I gladly told them that Jollibee is my dream account. I also told them that I always wanted to do something that has to do with food that's young and fun. At that time, I saw that in Jollibee.
I graduated college and landed in different multinational agencies. I had numerous interviews and they always asked me “what is your dream account?” My answer didn’t change through the years. But after shuffling from one ad agency to another, I never had the chance to work on Jollibee. In 2005, I had Chowking instead.
Since the day I started handling Chowking, I've forgotten about Jollibee. I enjoy going to their test kitchen every time there’s a new product. It excites me to see the chef demonstrating how to cook the food while showing the ingredients he is using. It’s very admirable to see that Chowking is constantly innovating and improving their products for their consumers. In my heart I'm yearning for the chance to become an innovation chef. Since I’m in advertising and equipped with excellent culinary skills, I've always thought that these two important aspects would help me turn my dream into reality. As part of the agency that handles the brand, my delight about a certain product we are working on now is indescribable. It excites and surprises me because a lot of things will soon happen. I will gladly share to all of you once everything is already happening.