Tuesday, July 01, 2008

My passion for Chowking!

After being in the advertising industry for eight years, it is only now that I feel incredibly felicitous with one particular brand I am handling–– Chowking. I’ve been handling the brand for three and half years now and today it makes me look back to how my advertising career started.

When I had my first interview in J.Walter Thompson, they asked me what my dream account is. I gladly told them that Jollibee is my dream account. I also told them that I always wanted to do something that has to do with food that's young and fun. At that time, I saw that in Jollibee.

I graduated college and landed in different multinational agencies. I had numerous interviews and they always asked me “what is your dream account?” My answer didn’t change through the years. But after shuffling from one ad agency to another, I never had the chance to work on Jollibee. In 2005, I had Chowking instead.

Since the day I started handling Chowking, I've forgotten about Jollibee. I enjoy going to their test kitchen every time there’s a new product. It excites me to see the chef demonstrating how to cook the food while showing the ingredients he is using. It’s very admirable to see that Chowking is constantly innovating and improving their products for their consumers. In my heart I'm yearning for the chance to become an innovation chef. Since I’m in advertising and equipped with excellent culinary skills, I've always thought that these two important aspects would help me turn my dream into reality. As part of the agency that handles the brand, my delight about a certain product we are working on now is indescribable. It excites and surprises me because a lot of things will soon happen. I will gladly share to all of you once everything is already happening.

13 comments:

Anonymous said...

You're also doing Chowking Commercial right?

wyatt said...

I always take pictures of food whenever I eat in chowking. Their beakfast egg is always "basag" (vs jollibee). That's my personal observation. I have plenty of pictures in my computer. ha ha.

I had a confession to make:
I had this one nasty entry in my other blog about dinning experience in chowking last year

http://wbelmonte.multiply.com/journal/item/72/Wheres_the_meat

(i'll delete this as soon as you see this entry)

But I have to congratulate you for that nice TV commercial and perhaps the customer feedback campaign that they have now.

Good luck.

(No need to publish this comment.)

Joan said...

ANONYMOUS:

Yep I'm part of the creative team in the ad agency that handles Chowking. Along with us is another agency which is Jimenez-Basic.

WYATT:
Sorry I have to post your comment. I think this is a very constructive comment that could possibly get the attention of Chowking.

I also heard a lot of bad stories about Chowking and the sad part, most of the people telling me all these things are my friends. But in all fairness to Chowking, whenever I taste their product during product demo, It's always good! Maybe just like any other fast food restaurant, there are instances that's beyond their control. We have to address that consideration. Knowing that there are a lot of Chowking outlets nationwide it's pretty much hard to maintain consistency. You're only human Wyatt and I'm very happy about your comment.

Hope to see you in person, one of these days maybe :)

Anonymous said...

What's new with Chowking?
Hint naman Artist Chef:)

-Mye Mye

Chowking Blogs said...

I like people blogging about Chowking and I'm glad to land on this blogsite. Nice one. Maybe blog some teaser regarding new products. Since you're doing the commercial. Why not?

Anonymous said...

hey joan sorry again for being late on that night, i know we have an appointment at 7:00pm but we arrive too early (around 6:00... excited??? =p)so we went to the mall to let my bf be occupied for him not to get bored(his a bit pissed off at that time as well when he read your text because i told him you are my classmate and invited the group for dinner...he thinks your too demanding and insisting to just go home not knowing its a surprise for him). anyways we really had fun that night and the price is soooooo reasonable because the food is really great!!!! your husband-to-be will be so lucky! =) i wish i have skills like yours. hehehe... again my apologies, i'm always punctual i'm just not good with surprises...hehehe.... thanks again!-nina clemente

Anonymous said...

hi, pwede po ba malaman sino sino yong chef artist\model sa chowking? and gwapo kasi nya, crush ko!!! please? :D thanks

Joan said...

Richard is the name. He's not a real chef though. He's just a TV commercial talent :)

Anonymous said...

ui ate tanong ko lang kung anu ung name nubg lalaking palaging nasa commercial ng chowking ung chef..ung nasa picture din dito..kasi sa advertising class ko gagawa kami ng BGP about chowking eh diba siya ung brand identifier??help lang po..

Joanie said...

If you will read my comment earlier I already mentioned his name.

Richard. Not really a chef though... just a tv commercial talent.

Hope it helps you =)

Joanie said...

If you will read my comment earlier I already mentioned his name.

Richard. Not really a chef though... just a tv commercial talent.

Hope it helps you =)

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