Tuesday, July 08, 2008

Strawberry Sans Rival

Since it’s my sister’s birthday today, I decided to post my recipe for Strawberry Sans rival as my gift to her. Actually not everyone knows that strawberry is my favorite fruit! I only eat most of this fruit during Christmas. Surprisingly last summer I went to La Trinidad, Benguet and brought home lots of strawberries. When I came home, I gathered all the ingredients for my new concoction. The challenge on my part then was to come up with something that will not use oven. So what I am going to share here now is more like of a refrigerator cake but very sans rival when it comes to taste and surprisingly the result is very good. So fold your sleeves and wear your apron because we’re going to do a lot of whisking here.

Please prepare:
All purpose cream, Jelly powder, butter, vanilla syrup, egg yolk, sugar, cashew nuts, pistachio nuts, graham cracker and strawberries.

Get a huge bowl and mix cream, vanilla syrup, egg yolk, and diluted jelly all together. Melt the butter and add it also to the mixture. Prepare a rectangular ceramic then arrange graham crackers. Fold the mixture per layer then add some sliced strawberries, minced cashew nuts and pistachios per layer. Not too much because on the last layer that will be the right time for you to place generous amount of strawberries, pistachios and cashew nuts. Place it in your freezer if you want it frozen or in your fridge when you want it normal. Then it's ready!

Tuesday, July 01, 2008

My passion for Chowking!

After being in the advertising industry for eight years, it is only now that I feel incredibly felicitous with one particular brand I am handling–– Chowking. I’ve been handling the brand for three and half years now and today it makes me look back to how my advertising career started.

When I had my first interview in J.Walter Thompson, they asked me what my dream account is. I gladly told them that Jollibee is my dream account. I also told them that I always wanted to do something that has to do with food that's young and fun. At that time, I saw that in Jollibee.

I graduated college and landed in different multinational agencies. I had numerous interviews and they always asked me “what is your dream account?” My answer didn’t change through the years. But after shuffling from one ad agency to another, I never had the chance to work on Jollibee. In 2005, I had Chowking instead.

Since the day I started handling Chowking, I've forgotten about Jollibee. I enjoy going to their test kitchen every time there’s a new product. It excites me to see the chef demonstrating how to cook the food while showing the ingredients he is using. It’s very admirable to see that Chowking is constantly innovating and improving their products for their consumers. In my heart I'm yearning for the chance to become an innovation chef. Since I’m in advertising and equipped with excellent culinary skills, I've always thought that these two important aspects would help me turn my dream into reality. As part of the agency that handles the brand, my delight about a certain product we are working on now is indescribable. It excites and surprises me because a lot of things will soon happen. I will gladly share to all of you once everything is already happening.