Bastille Day

Le Quatorze Juillet - Fete de la Federation

Today is a bad day for me. That's what my Vitenamese officemate told me when we chatted on Facebook a few minutes ago. Why a bad day? Because today my condo had a temporary water disconnection and doesn't have a water supply for few hours. So how can I go to the office without taking a shower or brushing my teeth. Then few minutes later, I was reminded that I still have the keys of my old apartment. I hurriedly went there to take a quick shower. Then when I arrived in the office I found out that I don't have my celfone in my bag. I just assumed I left it in my condo. I was wrong, I actually left it in the cab this morning. I asked my Vietnamese officemate to call my celfone, then she said that somebody answered the fone. It was the driver who kept it and will give it back asap. Well thank God the driver is kind. Things get fucked up but I noticed that the situation find its way to fix things at the same time. Without forcing the situation, good things work on its own. Although history wise, this day screwed up my life but I am very thankful that after a year here I am rising up and learning to stand with heads up. Like my favorite saint, St. Joan of Arc who is also one of the heroes of France---I faced adversity with courage and a thankful heart. Today things fucked up in someways but I am with the French people in celebrating their Independence day!

I am writing this post because I am a not just a great fan of France, but I am a lover of French films, desserts, foods, wines, cheeses, macaroons, friands and mustards. This post is just my way to be with them in commemorating their freedom. I feel them. After realizing that I am actually working in a country that was greatly influenced by French culture. That fact delights me each day and makes me appreciate the Vietnamese root more. As I appreciate their culture, I one day found out that their language is a mix of Chinese and French tone. Sounds complicated but everyday I try to speak some of the words I learned so that I can communicate with the locals. Experiencing my day-to-day life here in Saigon with the strong presence of French architecture and French baguette (which they call here as Banh Mi) reminds me about the good things that French people left for this country.

Artist Chef's Fried Tofu and Stewed Papaya Relish with French Sausage Tidbits

Artist Chef's Curried Sweet Vietnamese Mango with Coconut Ice Cream

Photos above are some of the few dishes I concocted lately for The Artist Chef intimate dinner. It started last Saturday here in Saigon. I hope the situations in my life will cooperate as I pursue my dreams and as I create a new threshold to diversify my passion. I hope people will support me as I make my first step in globalizing The Artist Chef concept. I am looking forward the day that our world will embrace the idea of the internet's one and only Artist Chef.

Happy Bastille Day!!!

hugs,
joanie xxx

Happy Feast Day!

It's been two months already since I arrived here in Saigon. My two months were not just about work but also about my cooking saga. I cook almost everyday and will usually go in the supermarket every weekend. It's pretty much rewarding to feed people and meet their satisfaction. I think I cooked dinner feast around four times. And one of those is cooking for some Aussie mates!

The Grilled Peppered-Paprika-Pork with Legumes

The Sagada Fried Rice that never fails to amaze hundreds of stomach

The dinner table awaits the guests. Mango & Shrimp Medley, Fusilli Pomodoro & Strawberry with Dark Chocolate awaits the grilled herb Moroccan Chicken!

Angel with Marcus & Adrian

Our Aussie guests, Marcus & Adrian. They are Angel's colleagues from her office. I'm a bit sad that my housemate will soon fly back to Manila to wait for her visa for another job. On the other hand I am glad because she introduced me to Marcus so I can have my future customer for the Artist Chef Saigon style. I am also happy to have known someone like Adrian, who helped us moved our stuffs out of the house without any reproach. And for his unexpected company in watching a teenybopper movie with me and Angel. Hope we can run soon around Phu My Hung. I am aiming for 5-10 kilometer run every weekend. But first of all I have to buy a new running shoes.

Joanie with Marcus & Adrian Ammendola

There are more dinner feasts to come for me to blog. I promise to blog more as often as I can. There's so much stories to share and needs to be written soon. I hope to find enough time for all those things. Like what I always tell to my Facebook fellas, Manila is just a keyboard away.

Warm hugs to all the Manileños who are experiencing a lot of bed weather :-)

hugs,
joanie xxx

The Chronicles of North Face

"NEVER STOP EXPLORING" -The North Face

Cannes Lions Festival is currently ongoing. The most anticipated big winners remain unrevealed. I may not be able to bring some Lions for this year, but I am simply happy to be on the list of entries. It was in deed a long and winding road for me to be able to make it for this festival.


Allow me now to share with you how this long saga started. It was when an Australian Creative Director Andrew Petch from Saatchi Singapore arrived in Saatchi Manila to help the creatives come up with disruptive ideas for Cannes Lions. For me, to do scam ads for the purpose of having an award is not my cup of tea. So as the days go by, I see people from the creative department doing their homework and brainstorming. I feel quite strange.  My brain refused to come up with creative juices. But until one day the deadline came and we are required to post our ideas on the wall. I got pressured. Everyone is doodling and polishing their ideas already while my paper is still empty. Deadline is at 5 pm. At around 11:30 am on the same day, I grabbed my pencil on my desk and try to think if there will be some germ of an idea that will come out in this uncooperative brain of mine. Then all of a sudden, one idea popped out. My heart was beating fast when I thought of this idea of CLIMBING WEAR CAMPAIGN. I knew then that I thought of something good. I doodled what I thought of and they are better and solid as a campaign than what we submitted to Cannes. Quickly after I doodled the idea, my celfone rang and it was my father breaking the news that my grandfather just passed away. I felt terribly sad. Made me think that my Lolo helped me come up with the idea that fast. hehe. Anyway, 5 pm arrived. Everyone posted their doodles on the wall and one by one we all explained our work. When it's my turn to give the rational behind the idea of my work, I simply said---no more words to explain the boldness of the visual. The series of ads that I did doesn't have a headline. But to have an option I told the Creative Director that my seatmate copywriter (Mark Peckson) suggested a headline. The CD said, no more headlines for this one. It can stand on its own. That comment made me happier. The next day the materials were chosen. Saatchi chose 10 works to be entered in Cannes Lions' contest. Climbing Wear Campaign made it as one of the entries. That fact alone is enough for me to be happy.

The Berlin Wall filled with germs. Ideas that will go to Cannes Lions
The photo shoot for North Face jackets with Jay Tablante as the photographer

Day by day each and everyone of us walked going to the long and winding road to Cannes. It was a journey and the Saatchi creatives can attest to that. The long list of creative credits are the people who helped me made this entry possible. Only one thing surprised me, that there's a copywriter on the credit. Well actually, I shouldn't be surprised seeing a copywriter credit on a visual ad campaign because I did question that fact a hundred times. Whenever I see that credit on award winning visual campaign. So benefit-of-the-doubt, I presumed that the copywriter might be the one who thought of the idea. But in this case, NO. But maybe this is my chance to thank PATRICK MICIANO, my teammate copywriter who took charge of the copywriting for the concept board that was submitted. He was not there in the credits.

The print ad's proof. I was waiting for the local newspaper publisher to pick up the material for print. Unfortunately the head office of The North Face China didn't allow us to release a print material for this campaign.

The posters were posted on ROX store in Bonifacio High Street where in The North Face products are being sold.

The climbing wear that we borrowed for the photo shoot. SWEATER. JACKET & COAT.

That was Bogey Bernardo, ruined our beautiful photo. Haha!

And Saatchi people will raise the flag because they will never stop exploring
 

In this photo: Chin Pangan (Art Director) Maan Agsalud (Copywriter) Ian San Gabriel (Art Director) Hans Malang (Art Director) Joan Manalang (Art Director) Bogey Bernardo (Copywriter) Glenn Lalogan (Art Director) Not in thios photo: PATRICK MICIANO (Copywriter and the Photographer of these photos)

Indeed, this experience enriched me as a creative individual and made my enthusiasm for advertising grows deeper. Now in my life, I know there will be more mountains to climb and each one will be tough to reach but with huge amount of determination and a positive mind, things will be easy. Who knows next year I might be doing some North Face materials again . This time for Saatchi & Saatchi Vietnam. :-)

'Til my next Cannes Lions Saga!

hugs,
joanie xxx

Happy Father's Day!

( I lost this geeky eyeglasses during my trip at Melbourne, Victoria, AUS)

Compound myopic astigmatism. A vision defect called near sighted in layman’s term. Sadly I was diagnosed with this defect 6 years ago. Slowly my eyesight is deteriorating. I can’t see or read signs from a far. They appear blurry to me. Since that day I have to wear eyeglasses so that I can see objects from a distance clearly. But seeing objects close to me are fine. They are vivid and clear. Wearing my eyeglasses regularly makes my eyes feel so heavy. So I’d rather wear it when needed. Sometimes people see me on the streets without my eyeglasses they perceive me as a very snobbish person. Actually I am not.

Two weeks ago my Dad finally braved himself and went on an eye surgery because he has cataract on both eyes. Thank God it was a success. I always pray that his vision will be ok so that he can still see all my dreams come true. I always have been proud of my Daddy. The man with beard and mustache is the greatest influencer of my life because I inherited his talent and his philosophies in life. So now, unconsciously I tend to be prone to men with beard and mustache. I denied that for quite some time, but now based on my observation about realities of human subconscious mind, I think I agree. The subconscious mind takes up 88% of our brain's capacity, and could be compared to a massive computer system that stores all of the information regarding our location, situation, feelings etc. It controls our Autonomic Nervous System such as our heartbeat, breathing, organs and glands - in other words all of the things we do not have to think about. The subconscious mind has no reasoning power, and cannot reject anything that it is told. Now it makes sense right?

(With my Daddy and my niece Chelsea)

For other people my Dad is a good billiard and dart player (the Efren Bata Reyes among his peers), a chain smoker, a beer drinker, a good artist, a videoke singer wannabe and now a Grand Pa. I always respected him and will always be thankful how he raised me. He sent me to a good school and he’s always there to help me since I was this little girl. Up to these days He still helps me in many ways. I know I can never pay all the things He has done for me. What I can only do is to return the favor, now that I have all the blessings in life---it’s pay back time. Now that Dad is old and He can no longer treat me to good restaurants and buy cool stuff the way he did before, it’s my turn for me to do those things for him. Actually I’ve been doing that since I started earning and I intend to continue that as long as we both live.

No matter what, I will not exchange my Daddy to anybody. He’s unique in so many ways. And one great reason why I admire my Dad so much, the way he stood up beside my Mom in spite and despite. I think that’s Love. Now I am having my silly grin writing that sentence. To wrap things up, I will be proud to have my one and only Daddy in this little life that Joanie has.

Happy Father’s Day Daddy and to all the real father in the planet! :-)

hugs,
joanie xxx

Alpha of my Saigon Life

It's been a while and I know I owe everyone some stories about my Saigon life. After a month of being here, I think I already gauge some of my emotional concerns. First of all I want to tell you guys that I am truly happy where I am now. Although it's not easy as the days passed by, I am surviving and now I am glad to tell that I survived my one month. Everyday is an adventure filled day---I don't know what's going to happen, it did surprise me in a good way and some in a bad way. But I don't want to spoil everything, let me start telling the good things first.

When I landed at Tan Son Nhat International Airport around 8:30 am Saigon time, I didn't feel that I am a stranger. Everyday here is like a week of my life in Manila. Every week is like a month, so now I feel like I'm already here for four months. Things are happening so quick. No time to waste. To summarize my four weeks, lemme count the good points why I love Saigon.

On my first day of work, my colleagues invited me for a coffee nearby. One of the guys gave me a ride using his motorbike going to the coffee shop. I braved and enjoyed that risky moment. Quickly a week after, the guy I rode with toured around and introduced me to his architect friend who owns a gallery or somehow she calls it an artist den. My colleague also bought me a helmet so that next time if I'll ride a motorbike taxi, I have my own. Since that day I only rode a motorbike taxi twice. It's quite expensive so I'd rather have an aircon cab than have myself exposed on dusty wind and get perspired. Speaking of perspiration, I rarely get perspired because I live in Phu My Hung. It's an outskirt from District 1 where all the busy motorbikes and a typical city set up but not too cosmopolitan as Makati. I love Phu My Hung because it's like a huge Salcedo Village in Makati where clusters of townhouses, condos and flats are situated. Mostly Koreans, Filipinos, Chinese and other expat nationalities reside in this area. From my place I usually ride the coaster bus everyday from Phu My Hung to Dong Khoi and from there I will ride a cab going to the office. It will take me 45 minutes to 1 hour to get there due to traffic. Living quite far from the office is actually a theraphy on my part. Strange at first but it's very rewarding when the bus finally enters the Phu My Hung area. It's like an escape from the busy city of Saigon. The only catch here, I should wake up early and be on time for the bus. Because if I miss the bus the next one will arrive an hour after. Precision is the discipline game. That's what I am learning so far.

All photos were taken by Vinh Tran Quang

There are few malls in the city and none of them are as big as any of our SM supermalls. Movie houses? I think they have 3 good ones which are very similar to our Makati's finest. In fact I was able to watch "Angels & Demons" in one of those cinemas. By the way, I like that movie so much. When it comes to food, I terribly like their food. Tons of restaurants to dine, not just authentic Vietnamese food but of all sorts. Surprisingly, there are Jollibee food chains around the city. I haven't tried it though. I think the locals love Jollibee here but not as much as Lotteria. Maybe appreciate is the right word than love. Speaking of love, I love going to groceries and supermarkets here. I enjoy it and I cook as often as I used to. Here in Vietnam they also love to eat fruits---so now, I find myself eating fruits very often. When I was in Manila I rarely eat fruit. I think I gained a few pounds already not just because of eating a lot but sleeping a lot too. Haha! Proof to that: my waist expanded and my double chin is coming out already. Is it good or bad?

Over-all, I'm loving it here. This is what I tell to all the people I chat from Manila. Well this is it for now. Actually, I still have more stories to tell but lemme find good visuals for that.

'Til my next narration...

hugs,
joanie xxx

Happy Birthday Jamie!

The man I call genius. The man with a big heart. The man with a restless soul. James Trevor Oliver turns 34 today. I know millions of British people love Jamie so much and I think billions of people in the planet embraced his existence. And I am one of those billions of people who got smitten by the one and only Naked Chef! My affliction to this guy started eight years ago, when I started watching Discovery Travel & Living. There I saw the Oliver Twist, Naked Chef, Return of The Naked Chef and Jamie's School Dinners. Through this channel I also witnessed how he celebrated his 30th birthday in Amalfi, Italy four years ago. Italian long table with cold cuts, wine and of course pasta! A traditional Italian feast. From there I also started appreciating Gennaro Contaldi, Jamie's mentor. The man who molded the man that I truly admire. Jamie often said he is an Italian by heart, from that context--I also told myself that I am not a Filipino by heart, I am an Italian-French-Spanish-Aussie-English (5 in 1) by heart and soul. My beliefs and dreams in life doesn't match my origin. But I will always be proud to be a Filipino in so many ways.

So year after year, I get to know Jamie better. I feel connected to him everyday of my life as I continue watching his shows like Jamie at HOME and Jamie's Ministry of Food series. He never fails to amaze me of his great work and kind heart. Now my day is not complete without Jamie webby window being open the whole day. His vision for people to learn how to cook and avoid take away food is the same sentiment I have here in my heart. I am not a big person like Jamie to make it happen today in my region. But as I travel and learn, I know one day I would be able to build my own tower out of my own effort. I will stand in my own feet, build it and hopefully people will not doubt my visions and dreams in life.

Thank you so much Jamie for being my one and only inspiration about my cooking passion. You made me proud of myself and you allowed me to Dream BIG! I wish you will inspire the whole planet as well as the entire galaxy! I also wish you good health and more love for your family.

With all my LOVE, Happy happy happy Birthday Jamie!

hugs,
joanie xxx

My prize: Jme's Ministry of Food

Xin Chao Everyone!

I'm finally back to blog. So let me start my first post as I write it here in Saigon. It's a pretty amazing two weeks. I don't know how to start narrating my day-to-day adventures. This is the first idle moment that I can grab to update everything I have online. I do believe you guys are going to look forward on a lot of interesting posts as I chronicle my life here in Vietnam. But I cannot start my stories without telling all of you how happy I was when I left Manila. And there's only one reason-receiving my signed copy of Jme's Ministry of Food and a birthday dedication. The only cook book I brought here in Saigon, from the person who touched my life and who inspires me everyday I wake up. Am I too inspired? Absolutely! And I am truly happy to continue my dreams and journey because of James Trevor Oliver. The best birthday gift in my life so far and on my next birthday, will be off to London!

And the package with my name and old condo addy.

Opening it with a smile :-)

Sooo proud to have a copy from Jme!

Not just a signed copy book, but a personalized greeting for my birthday! (notice my teary-eyed smile)

Card from Jamie's Editor - Danny Mc Cubbin

Thank you Danny for your card and dedication. I was grateful for your patience and for always keeping in touch with me on email. I will definitely see you soon as I conquer London soon. ;p So basically I blog this to share to all of you that you should never stop dreaming and let me tell you this, dreams do come true to those people who doesn't know how to quit and give up.

More of my adventures soon. Tam Biet!

hugs,
joanie xxx

LONDON on 2010!

Joanie is off to London on her birthday 2010. To pick up her prizes and meet Danny and Jamie perhaps. And will dine at Jamie's Italian Resto. Twist of Fate. Who would have thought that I could possibly meet Jamie one day soon. You just to have to trust your dreams and be positive about it and things will fall into place. I am just so happy to receive an email from Danny regarding stuff he did for my birthday. No it makes me look forward to my birthday next year. I hope I can also ride The London Eye!

Happiness is a decision, and I am off to find it...

hugs.
joanie xxx

Happy Birthday Joanie!

How time flies and I am writing another blog about my birthday. It was a hard year for me being thirty even though I know it’s a milestone. It took a while before I understood that I am no longer twenty something. Up to these days I still can’t believe that I am already 31.

My being thirty is very eventful. Last year I really had a happy birthday. It was the year that I look forward on a lot of positive things in my life. A lot of positive things did happen. It amazed me and blew off my mind. How I wish I could only cite the good ones. But life is not just about sunny day, it’s also about how big storms will come along and sometimes you are not prepared.

I grieved as the two important people in my life passed away. They are the people who helped me mold who I am today. My Lolo Apo and Lola Nay. They are the people who anticipated the events that are bound to happen in my life. Now they will never witness them anymore. Up to now I still grieve. People grieve not just because a person dies but when something also dies. I’ve been thru a lot of hurting and pains. No one will understand exactly how I feel unless they are once in my shoes.

I realized the more you are being hurt the braver you get. You put courage in your heart and become your weapon. After the storm you will see the sun shines slowly and see the rainbow coming out. It signifies that life is more colorful after tragedies. You begin to hope for good things and start dreaming again.

It was on my being 30 that I became part of Saatchi & Saatchi as a Senior Art Director. Then I left my old condo and moved in to a bigger one. I also won the Jamie Oliver video competition that now opens the door of opportunity going to London. Just recently I accepted a new job in Saigon. I will soon work in a local advertising agency in Vietnam as Head of Creative Group. A lot of doors opened and I see big opportunities. Since I will be working in Vietnam, I plan to pursue a lot of things there. I want to have my Artist Chef in Saigon and at the same time continue my passion for food styling, food installation art and food photography. I’d also love to pursue my graffiti art in every walls of Ho Chi Minh and continue to paint every canvass that I’ll have. They said that a real artist once get hurt, the emotion ignites. They become more expressive and every little thing they do is magic. I hope one day I’ll have my own restaurant and finally have my solo exhibit. Probably in Vietnam when things work out. There are so many things to look forward.

As I move forward being thirty something I know that there will be pains and joys, defeats and triumphs; but as long as I live I will thank GOD for every single breath that I am alive. Now, as I start my new journey, I want to find someone who can embrace my dreams, who can appreciate my flaws, who can accept that life is not perfect and so am I, one who will hold my hand in any battles and will never leave me in any storms. Now that I learned my lesson, I have to prepare and be excited what life brings. I have to live my life now according to my purpose and not according to what I want.

I am happy being 31, and as my new shirt's caption says:
"STILL, LIFE WITH BRACES!" :-D

hugs,
joanie xxx

Cannes Lions

CANNES LIONS 2009
56TH International Advertising Festival
June 21 - 27 / Cannes, France

Tomorrow is my last day at work. I am devoting my few hours to perfect my entry for this festival. Andrew Petch, our Australian Expat from Saatchi Singapore said that my idea is brilliant! If the juries will judge it, it's only a yes or a no. The simplicity of the idea can make me bring home a gold or just be grateful that I had this idea entered in Cannes. Saatchi & Saatchi Manila will have 10 entries and will be entered on different categories. My entry is for our client North Face. One of these days I will post it here and show you how my idea started.

I can't thank Andrew enough. Sometimes he makes me crazy because he is very very particular on details. Uncountable revisions everyday. I have on my desk all the printouts I made and all the Final Artwork's proof. Damn they are mountain of papers now! Well that I have to exaggerate. But seriously, Andrew will push us to the limit and there's this one funny day that I was skateboarding around the office and he gave me that strange look. Maybe he's thinking that I was slacking and not doing my North Face ad. So last Friday, he approached me and said: "Hey Joan, no more skateboarding today. You have to focus and finish your North Face. And this one, will not give you fame and money (pointing on the monitor with the DARI Creme stb I was doing at that moment) but that one, (pointing at my North Face Ad on my table) will make you famous and will give you big money." Oh well, he is God damn right! If by fate I win, it will do give me fame and for sure the money will follow.

So as I count the days before the announcement of winners, I will pray that somehow my idea will be appreciated and will be considered brilliant by the juries at Cannes Lions Festival. I can't thank GOD enough for all the blessings he's giving me. I am amazed everyday about my life and how He works in mysterious ways. I often find myself teary eyed and smiling almost everyday as I see the sky blue during day and how stars glisten every night. I consider my life as a journey full of surprises and lessons that I never stop learning and growing. Now I just don't say I am learning and growing but I make it happen everyday. I will prove to the world that one can change and it's for the better.

Lets go for the GOLD!!!

hugs,
joanie xxx

I won the Jamie Oliver video Contest!

To my family, friends, officemates, Artist Chef fans, Thank you so much for all your support in rating my video for the Jamie Oliver Valentine's video contest. I think I made most of them now a registered youtube users just to vote for my video. I am very touched. I thought I wouldn't make it but your immediate response and support helped me made it. I do believe dreams do happen and they existed for us to make it real.

Thank you also to Angelo Suarez for helping me out with the beautiful supers. I have to tag him for that.

Again cheers to more blessings in life!

hugs,
joanie xxx

Celeste Marasigan

Saatchi & Saatchi Sydney

I am soooooo happy today. I feel very much appreciated by an award winning Aussie creative and my fellow creatives. I can say to myself, work well done Joanie! Road to Cannes is long and narrow but who knows...

Last October 2007, I went to Australia to have my month long vacation. I was shuffling from one area to another. I explored Sydney in short. While I was walking around the area of Circular Quay, I decided to cross the Harbor bridge going to Kirribili by simply walking. But before reaching the bridge I passed by the road called The Rocks. I was surprised to see the sign of Saatchi & Saatchi. Who cares if I do not know anyone from there, I barged in and sneaked into the Saatchi office. Told my self that day, I have this feeling that I'll be part of this company. Since Saatchi was my Dad's first ad agency, I always had this yearning that one day I will work their too. (By the way, my Dad was also an Art Director)

Came October 2008, exactly a year later after I said to myself that I'll be part of this company–My new office Ace Saatchi & Saatchi Manila. Breaking new grounds for me and giving possibilities to all my dreams. Starting today it's time to prove the world more that I am not just an Art Director–because I do believe Art Directors are not just executers but idea makers, can do a good script and probably a good presentor.

Saatchi & Saatchi Sydney.

Sneaking inside Saatchi & Saatchi Sydney.

So who says dreams cannot come true? I say, dreams do happen. They existed for us to make it real. I always been a dreamer not a wanderer. I often get lost but I do find the way how to get to the right direction. So I believe none of us are losers. We do have our own trail to follow. We just have to keep in mind that whatever we do and regardless of what angle in life, we should learn not to step on anyone or hurt someone. Because I believe if you do something and on the other hand you hurt people, you will never be happy and will never succeed in life.

So cheers to Lions!

hugs,
joanie xxx